My name is Nicholas Cheung. If you Google my name, it says that I’m a musical artist.
Although there was a point in my life where I aspired to be a full-time musician, it is no longer the professional path I am pursuing. For the past year or so I’ve been working full-time with HYPETRAK’s (HYPEBEAST’s music site) editorial team, where I get to express at my musical interests from a journalistic point of view. I don’t always enjoy the things that I have to post and write about, but the job gives me a lot of insight into the music and Internet industries that I didn’t know about (or wouldn’t have cared about) before joining the team.
When I’m making my own music, I can create anything I like and the product I create will speak to a niche group of fans that like the same stuff. At the same time, I won’t reach the rest of the people who may not understand or care about what I like.
Working in a publication forces me to have to think beyond my own interests, and although it can be demanding, it helps me see the bigger picture and opens up a lot of new business perspectives.
Working at HYPETRAK is a complicated process of creating content to get hits, and grow traffic. Even if they get millions of views, it doesn’t guarantee money, unless they are showing constant growth. It’s why I don’t want to make my music a business. It becomes about so much more than just the music when you think about the internet and cultural capital.
Since I don’t really look at music in terms of genres, over the next few weeks I’m going to share five artists/songs/music-related tracks that I’ve been excited about for the past few months.
Chris Stapleton – Tennessee Whiskey
I don’t follow country music too heavily at all but I do like some of the stuff out there. I know the genre gets a lot of flak for some reason, but I like a lot of the melodies, instrumentation and vibe when it’s done well — not to mention that historically it’s got very close ties with blues and soul. Being a fan of guys like George Strait and Josh Turner, Chris Stapleton’s “Tennessee Whiskey” sonically resonates with me a lot. It sounds very similar to Etta James’ “I’d Rather Go Blind” but Chris has an ability to deliver impressive melodic runs like Sam Cooke, and not to mention, that voice too.
This is probably one of the best songs I’ve heard in a long time and it’s definitely a modern classic.
Nicholas Cheung is currently working as an editor at HYPETRAK.
You can find his music on youtube, his debut EP, and his collaborative album, ARTIFEX with NAK here or contact him at email@example.com.
Nick’s posts will appear on the blog every week for the month of January! If you’d like to curate a month of blog posts, please contact us via the website!